ERIN M. ROUTSON

Out of home campaign and brand film developed for the 2019 Philadelphia Eagles season, under the overall concept of “Let’s Fly”

Watch full brand film here.

Role: Strategy, Creative Director

Outreach and brand building campaign for Georgetown University McCourt School of Public Policy, focused on "We Are the Ones" - represented through out of home, lookbook and newspaper takeover content.

Role: Strategy, Creative Director

Brand film and subsequent series of 3 :30 ads for the 2019-2020 Cleveland Cavaliers season under the concept “Always Know What You’re Fighting For”

Watch full brand film here.

Role: Creative Director, Wardrobe, Set Decoration

Full 360 campaign developed for 2019 Mens, Womens and Futures International Champions Cup soccer tournaments. Key art, tournament guides and media guides, digital ads, and video all developed to promote each tournament. Brand book also created to encompass refinement of the full ICC identity.

Role: Designer, Creative Director

Selections from FOREVER BRIGHTER, a print piece focused on fundraising for Kent State University

Role: Creative Director

Cosmetics line inspired by celebrity makeup artist Kristofer Buckle. Primary and secondary packaging developed and illustrated by creative team, along with gift set packaging.

Role: Art Director, Production Supervision

LP, CD, and merch developed for recording artists Sinkane as part of Odd Jobs Design Co, a design partnership.

Role: Art Director, General Partner

Logo, identity system and marketing collateral developed for local almond company in Asheville, NC as part of Odd Jobs Design Co, a design partnership.

Role: Art Director, General Partner

Full line of natural skincare and color cosmetics developed in partnership with Walmart. Development of packaging, merchandising and planogram.

Role: Art Director

Masters thesis presentation on public housing policy, design and hip-hop in the United States. Selected slides and graphics are represented here. Click here for the full presentation, made at Eventually Everything: the 2012 D-Crit Conference at the School of Visual Arts.

Pop-up restaurant identity and label developed for Jonny Burritos in Findlay, OH as part of Odd Jobs Design Co, a design partnership.

Role: Art Director, General Partner

Four platforms of problem/solution haircare products developed for Ulta and QVC with Orlando Pita, celebrity hairstylist.

Role: Art Direction, Production Supervision

Lifestyle apparel brand development based around the skate/surf culture of 1970s southern California

Trend-based editorial photography for Target® stores

Role: Art Director, Concepting

Set box designs developed for seasonal promotional campaigns featuring dimensional coating, single-level and multi-level embossings.

Role: Designer, Press Approvals

Set box designs developed for seasonal promotional campaigns featuring dimensional coating, single-level and multi-level embossings.

Role: Designer, Press Approvals

Texture items developed for Ralph Lauren Fragrances seasonal promotional programs.

Role: Designer

Conceptual mood boards, copy and apparel graphics developed to exemplify the Abercrombie & Fitch Mens brand.

Role: Designer, Copywriter

Editorial photography campaign for Goody hair accessories Haute Society revolving trend lookbook for Target® stores

Role: Conceptual Designer, Art Director, Photographic Retouching, Model and Support Staff Coordinator, Layout, Press Approvals

Editorial photography campaign for Goody hair accessories Summer Solstice revolving trend lookbook for Target® stores

Role: Conceptual Designer, Art Director, Product Photography, Layout, Press Approvals

Various print pieces for weddings, et cetera.

Role: Designer

Album artwork designed for Columbus Discount Records artist Jordan O'Jordan, hand printed and screened.

Role: Designer, Printer

Posters commissioned by 92YTribeca and Spectacle Theater to promote various cult movie classics.

Role: Designer